How Zillow Showcase Can Help You Sell Your Home for Top Dollar
Everyone Wants Top Dollar — Here’s One Tool That Can Help You Get It
Let’s be honest: when it comes to selling your home, you want to walk away with the most money possible. That’s where Zillow Showcase comes in — a tool that’s helping sellers in Lancaster and York, PA stand out from the crowd and sell for more.
In this post, I’ll break down exactly what Zillow Showcase is, how it works, what it costs, and how it can actually help you net more — even if the commission looks a little higher on paper.
What Is Zillow Showcase?
Zillow Showcase is Zillow’s premium listing upgrade — designed to push your home in front of serious buyers. It includes:
High-resolution photography
A guided photo walkthrough
Interactive floor plans and 3D home tours
AI-powered placement in buyer feeds
Top placement in Zillow’s search results
In short, it makes your home look better, feel more dynamic, and show up in more searches — which means more qualified buyers seeing your property.
How Much Does It Cost?
The typical cost is between $500 and $750. Some agents charge this as an added fee. But if you list with a full-service team like mine, Zillow Showcase is included in your listing package — no extra charge.
Think about it: on a $375,000 home, $750 is just 0.2% of the sale price — and that small investment can pay off big.
Not Every Agent Has Access
Only select agents and teams have access to Zillow Showcase. In fact, Zillow limits Showcase listings to just 10% of listings on the platform — and currently, it’s closer to 1%. That means if your home qualifies, you’re automatically standing out.
Because of our long-term relationship with Zillow — over 2,400 transactions in the last decade — we were among the first in the Lancaster market to gain access to this powerful tool.
Does It Work? Here’s the Proof.
Zillow reports that Showcase listings receive:
60% more views
40% more saves
Up to 20% more showings
And most importantly, they’re selling for up to 2% more than non-Showcase listings. On a $350,000 home, that’s potentially $7,000 more in your pocket.
Real-World Comparison: How Zillow Showcase Impacts Your Bottom Line
Let’s break it down with a real example. Say you’re selling a $375,000 home in Lancaster, PA.
Scenario 1: Solo Agent Charging 4% Commission
No Zillow Showcase
Home sells for $368,000 (slightly below asking)
Net proceeds after commission: approximately $353,000
Time on market: 2 to 3 weeks
Offers received: 1
Scenario 2: Full-Service Team Charging 6% Commission (Showcase Included)
Zillow Showcase included at no extra cost
Home sells for $380,000 (due to stronger demand)
Net proceeds after commission: approximately $357,000
Time on market: 3 to 5 days
Offers received: 2 or more
The Bottom Line:
Even though the full-service team charges a higher commission, you walk away with more money — about $4,000 more, to be exact. Plus, you sell faster and with stronger negotiating power thanks to more buyer activity.
What Makes a Zillow Showcase Listing Different?
When buyers are scrolling through Zillow, your listing needs to jump out — and Showcase does exactly that.
Here’s what sets it apart:
Eye-catching dynamic photography
Prominent “Showcase” and “New” badges
Interactive 3D tours and floor plans
Easier access to open house info
Your listing agent’s info featured prominently — which gives you more control over inquiries
This is especially valuable for out-of-state buyers, who often rely on walkthroughs and virtual tours to make quick decisions.
Case Study: A Quick Sale, Over Asking
We recently listed a home at $375,000 using Zillow Showcase. The property went live on a Thursday. By Monday morning, we had two offers and accepted one for $388,000 — $13,000 over asking.
That’s the power of visibility and presentation.
Why the Right Agent (and Tools) Matter
Selling your home isn’t just about listing it and hoping people show up. You need a marketing plan, negotiation skills, and tools that give your property a real edge in the market.
Zillow Showcase is one of those tools — and not every agent can offer it.
Ready to Sell Your Home in Lancaster or York, PA?
If you're thinking about selling and want to explore whether your home qualifies for Zillow Showcase, let's talk.
📞 Call or text me at 717-814-2090
📅 Or click here to book your free seller strategy session
Let’s make a plan to help you sell smarter, stand out, and net the most money possible.
